Live now at sidelineorder.com

A proposal for Warrior Stadium

Skip the line.
We'll bring it
to your seat.

Fans order concessions from their phone and a student runner delivers to their row. The stand sells more. Nobody misses a drive standing in line.

Built and working today $0 platform cost to the school

Sideline app showing a 3D model of Warrior Stadium where fans tap their section

Michael Fitzgerald · Class of 2029

Built independently · August 2026

01

The problem

Halftime is 15 minutes.
So is the line.

Every home game, the same thing happens. The second quarter ends, everybody stands up at once, and the people who want a hot dog spend the entire break in a line instead of at the game.

79% Missed a play in line Fans who say they have missed a memorable moment while waiting to buy food.

80% Gave up entirely Fans who have walked away from a concession purchase because the line was too long.

10 min The patience limit The longest wait fans call acceptable. Past that, the sale is gone.

58% Would spend more Fans who say they would buy more if they did not have to wait in line.

The stand is not slow. One window can only serve so many people in fifteen minutes. Every fan past that limit is revenue we already earned and could not collect.

Mashgin fan survey, n=530, April 2025 · Oracle Food and Beverage survey, n=2,008, 2019 · Concessions rank among the lowest-scoring parts of the fan experience across 15,000+ fans surveyed (Deloitte, 2024) · Halftime length per NFHS football rules, 2025.

02

How it works

You never leave your seat.

A QR code is taped to the rail at every section. Fans scan it with their camera. No app to download, no account to make, works on any phone.

A 3D model of Warrior Stadium with tappable sections

01

Scan and tap your seat

The QR fills in your section. Tap your row band on a 3D model of our actual stadium.

02

Order the real menu

Our stand's actual food at our actual prices. Pick flavors and condiments, add a note.

03

Pay on your phone

Itemized receipt before you confirm. Delivered to your seat, or express pickup at the window. In-app payment switches on once the school connects its account.

04

Watch it come to you

Live status the whole way. A student runner calls your name at your row.

03

Not a concept

It is built, it is online,
and you can open it right now.

I did not mock this up for a class presentation. It is a working system with four separate screens, each on its own address, updating each other live.

FANS sidelineorder.com

STAND stand.sideline…

RUNNERS runner.sideline…

OFFICE admin.sideline…

$0 Hardware needed

315KB Page size on a phone

1027/s Requests handled in testing

The concession stand's order queue screen

A runner's screen mid-delivery with a stopwatch

The operations dashboard showing live sales and delivery times

04

This is a proven category

Schools already pay real money
for exactly this.

I did not invent in-seat concession delivery. FanFood sells it to high schools right now, and is the official digital concession provider for seven state athletic associations. The idea is proven. The only question is who builds ours.

What FanFood charges a school

Software platform$1,500 / year

Point-of-sale kit$959 each

Handheld / card reader$449 / $149

Every mobile order2.9% + $0.39

What Sideline charges the school

$0 for the software,
forever

No platform fee. No hardware to buy. It runs on the phones and tablets we already own, and on a server I already pay for.

+20% Concession revenue lift Owasso High School, about $6,000 over nine games.

+22% Bigger average order Independently reported for mobile vs walk-up ordering.

76% Fans who want this Say in-seat delivery would improve their experience.

FanFood published pricing, fetched August 2026 · Owasso HS via The Spoon, 2019 · Order-size lift: Appetize, 2020, and LSU, 2019 · Oracle survey, n=2,008. FanFood's own marketing claims a higher lift. I am using the independently reported figures.

05

Where every dollar goes

The app never touches
the school's food money.

A real receipt showing subtotal, service fee, tip and zero sales tax

Here is a real $8.99 order, exactly as the receipt shows it. Every line is separated before anyone pays.

$6.00 Food and drinkThe stand's own menu at the stand's own prices. To the school

$0.99 Service feeOn every order, pickup or delivered. It is what runs Sideline. To Sideline

$2.00 TipOptional, and the fan chooses it. A tip on an express pickup, where no student walks, goes to Sideline and the receipt says so. To the runners

$0.00 Sales taxSchool concession food is exempt under Texas Tax Code 151.314. Exempt

The stand's share is calculated as the total minus fees, tips and tax, so the books cannot drift. Every order exports to a spreadsheet. For comparison, the CFPB found K-12 school payment processors charge families an average of $2.37 per transaction. Our service fee is 99 cents.

06

Who actually runs it

Three students, one stand,
and a twenty minute training.

Runners are students I recruit and the school approves. Two or three per game is enough for our crowd size. They wear a marked vest, carry a lanyard, never leave the stadium bowl, and work fixed routes on the home and visitor sides.

The runner app is three buttons. Accept, picked up, delivered. It locks the delivered button for twenty seconds so nobody can fat-finger it and break the record. I train them in one afternoon.

The school's food money is never touched

Every dollar of food revenue goes to the stand exactly as it does today. Runners keep the tips they earn, with a quarter of every tip donated. A tip on an express pickup, where no runner is involved, goes to Sideline, and the receipt says so. The app adds a flat 99-cent service fee per order, and that fee is what pays for running the system. The ledger prints all four numbers at the end of the night so nothing is taken on trust.

A realistic night for one runner

Deliveries in a game	18
Tips at about 15%	$21.00
Donated, 25%	$5.25
Their share, 75%	$15.75
Hours on shift	3

Based on 60 orders a game, about 54 of them delivery rather than express pickup, split across three runners. Tips at the 15.8% quick-service rate Toast reports for 2026, on an average order near $7.50. If the volume is lower, the pay is lower. Nobody is promised a number.

07

What it costs you

Trying it costs the school nothing.

Line item	FanFood	Sideline
Software	$1,500 / year	$0
Hardware	$959 per kit	$0
Per mobile order	2.9% + $0.39	card processing only, once in-app payment is on
Who sets the menu and prices	You do	You do
Who runs it on game night	Your staff	Me and my runners
Contract	Annual	One game, then decide

If it works, here is what I would ask for

There is nothing for the school to budget and nothing to approve.

The school pays nothing no software fee, no hardware, no invoice

Funded by the 99 cent fee paid by the fan, on each order

That is a fraction of what FanFood charges before they sell you a single piece of hardware before they sell you a single piece of hardware. My parents would sign the agreement with me.

Once payments run through the app, card processing is the standard rate any provider pays, currently 2.9% plus $0.30 with Stripe. It goes to the card network, not to me.

08

The honest part

What could go wrong,
and what I did about it.

Students walking through a crowd with food and money Runners never handle the food money. Once payments are in the app, everything is paid before the order is made. They wear marked vests, stay inside the stadium bowl, work fixed routes, and check in with the concession lead.

Food safety rules I hold a Texas Department of State Health Services food handler certificate. Runners carry wrapped and lidded items only, in a covered carrier, under my supervision. Nothing about how the food is made changes.

Who holds the money The school will. The plan is Stripe Connect: every dollar of food money lands in the school's own account the second the fan pays, and the school is the merchant on the receipt. The only pieces that come to my side are the 99 cent fee and the tip. I hand the delivery tips to the runners in cash the same night; a tip on an express pickup, where nobody walks, stays with Sideline, and the receipt says so.

Cell service dies during the game Real risk at big venues, much smaller at ours. The page is 315 kilobytes and caches after the first load. If the network fails, the stand keeps selling the normal way and we lose nothing.

Older fans will not scan a QR code About a third of adults over 65 use QR codes, so I never assume it. The walk-up line stays exactly as it is, there is a plain list instead of the map, and the printed signs spell out the steps.

An order goes wrong or a runner no-shows The stand can void any order from its screen and nothing is charged for it. If we run short on runners, every order switches to express pickup at the same 99 cent fee and the system keeps working.

Sources: Texas DSHS food handler guidance and 25 TAC 228.31 · YouGov QR usage by age, n=1,200 · Cellular congestion measured at a 77,000 seat stadium, 2025, far above our crowd size.

09

What I am asking for

Give me one game.

Not the season. One home game, home side only, with a cap on orders. If the numbers are not there, we stop and I have still learned more than any class could teach me.

The pilot

One home game, sections 101 to 105
Three runners the school approves
Express pickup on, delivery capped
The stand's real menu and prices

How we judge it

Concession revenue against a comparable game
Average delivery under six minutes
Zero missed or wrong orders
What the people working the stand say afterward

What I need from you

Permission to run the pilot
One adult contact at the stand
Ten printed QR signs, I will make them
The go-ahead to recruit three runners

Michael Fitzgerald

Open it yourself: sidelineorder.com

10

Skip the line.We'll bring itto your seat.

Halftime is 15 minutes.So is the line.